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	<title>Matthew Ling &#187; Apple</title>
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	<link>http://www.matthewling.com</link>
	<description>On life and work between Dublin &#38; Berlin</description>
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		<title>Music to my ears</title>
		<link>http://www.matthewling.com/2010/01/31/music-to-my-ears/</link>
		<comments>http://www.matthewling.com/2010/01/31/music-to-my-ears/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 09:37:28 +0000</pubDate>
		<dc:creator>matthewling</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.matthewling.com/?p=210</guid>
		<description><![CDATA[Omni group will release apps on iPad &#8230;
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.macrumors.com/2010/01/30/omnigroup-commits-to-bring-five-productivity-apps-to-ipad/">Omni group will release apps on iPad &#8230;</a></p>
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		<title>Joe Hewitt&#8217;s post is right on the money</title>
		<link>http://www.matthewling.com/2010/01/30/joe-hewitts-post-is-right-on-the-money/</link>
		<comments>http://www.matthewling.com/2010/01/30/joe-hewitts-post-is-right-on-the-money/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 19:40:10 +0000</pubDate>
		<dc:creator>matthewling</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.matthewling.com/?p=204</guid>
		<description><![CDATA[http://joehewitt.com/post/ipad/
]]></description>
			<content:encoded><![CDATA[<p><a href="http://joehewitt.com/post/ipad/">http://joehewitt.com/post/ipad/</a></p>
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		<title>Why I would buy an iPad</title>
		<link>http://www.matthewling.com/2010/01/29/why-i-would-buy-an-ipad/</link>
		<comments>http://www.matthewling.com/2010/01/29/why-i-would-buy-an-ipad/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:12:57 +0000</pubDate>
		<dc:creator>matthewling</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.matthewling.com/?p=183</guid>
		<description><![CDATA[I&#8217;ve been trying to get an angle on this from which to write this post and organise my thoughts on the iPad. Finally after a day full of chatting with other techies I think I finally have a few good leads on why I think the iPad is going to be a hit, at least [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been trying to get an angle on this from which to write this post and organise my thoughts on the iPad. Finally after a day full of chatting with other techies I think I finally have a few good leads on why I think the iPad is going to be a hit, at least with me, and why some of the negative reactions might not be completely justified.</p>
<h3>Comparisons</h3>
<p>Technical comparisons are the obvious place to start on trying to categorise or classify a new product and while this is a completely valid thing to do it doesn&#8217;t or can&#8217;t finally define or discount it&#8217;s potential usefulness. Does my iPhone 3GS have the fastest CPU with the highest resolution screen and run multiple apps at the same time (excluding the iPod). No. Is it still by far the best mobile phone/computing experience that I can have right now. Yes. I don&#8217;t expect anything different from the experience with the iPad.</p>
<h3>Aims / Reach</h3>
<p>The whole &#8220;my parents could use on of those&#8221; argument is a little cheap, but in thise case it does serve a purpose. I reckon the iPad is going to open up the possibilities of communication and Internet use just that little bit more to a vast number of people who just weren&#8217;t being served well. Those people who just don&#8217;t get what a multitasking OS is (&#8221;where&#8217;s my Skype window gone? Oh there it is, behind my Safari window&#8221;) and who don&#8217;t want to ditch their tried and trusted Nokias. They understand those things, with the clunky buttons. They might not want an iPhone to replace their phone that they already have. Here&#8217;s where I think the iPad will have a good chance to win in a badly served market. For those folks in the middle, an iPad might bring them that step closer to being internet connected. And yes of course you can argue that these devices are for the young go getters. I don&#8217;t totally agree with this viewpoint. I think that Apple&#8217;s strategy is world domination now. Not in 10 years.</p>
<h3>Touchey feeley</h3>
<p>In the end such a small number of the supporters and critics have actually had an iPad in their hands. So just like anything else, it&#8217;s only then when you finally get that thing in your hands and see what it can do for you and how it does it that you can make that final judgement. I lost count quickly of how many people I knew that spat so much bile about the 1G iPhone,  Apple fanbois, overpriced junk etc. etc. that were turned into purring kittens when they finally had one in their hands. They&#8217;re all of course 3GS owners now.</p>
<h3>Fit</h3>
<p>In the end, I&#8217;ll be buying one as I can completely see how it will fit into my daily life. Yeah I can surf and write email on my iPhone. But the page size for surfing will make the experience that much better, no more (or a lot less) zooming in and out to read paragraphs or hunting for what you want in the case of badly formatted html. The software keyboard on the iPhone always worked so well for me, I can reach a totally respectable speed on that with just thumbs, so I&#8217;m expecting that the full keyboard is going to be phenominal. And since I do a lot of travelling, it will make it redundant to always schlep the relatively heavy macbook pro around just to be able to do to general communications stuff.</p>
<h3>Evolution</h3>
<p>Lets face it, Apple will evolve this thing with just as much effectiveness the iPhone if not more so, if only because it will create massive profits just as the iPhone has to date. It&#8217;s going to be really exciting to see the iPad app ecosystem grow and watch as people put out more and more amazing uses for the iPad. I don&#8217;t think I could say that with any confidence about any other &#8220;net&#8221; oriented device on the market.</p>
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		<title>iRiver Spinn is gorgeous</title>
		<link>http://www.matthewling.com/2008/10/23/iriver-spinn-is-gorgeous/</link>
		<comments>http://www.matthewling.com/2008/10/23/iriver-spinn-is-gorgeous/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 08:59:44 +0000</pubDate>
		<dc:creator>matthewling</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[iriver spinn]]></category>

		<guid isPermaLink="false">http://www.matthewling.com/?p=106</guid>
		<description><![CDATA[I think that the dominance of the iPod as the killer solution for music on the move has spoiled us over the years. I can still remember in 2001 when Jason, a good friend of mine, showed me his new iPod 1st Gen with the scrollwheel and all that. I was nonchalantly fuming with jealousy. Since then [...]]]></description>
			<content:encoded><![CDATA[<p>I think that the dominance of the iPod as the killer solution for music on the move has spoiled us over the years. I can still remember in 2001 when Jason, a good friend of mine, showed me his new iPod 1st Gen with the scrollwheel and all that. I was nonchalantly fuming with jealousy. Since then I&#8217;ve collected (somewhat unintentionally) 3 iPods not including my iPhone. So it&#8217;s safe to say that I&#8217;m as good a fan as anyone out there.</p>
<p>So it&#8217;s hard to find something I find really compelling in todays music device market. Maybe moving to Japan would solve that. The original CGI renderings of the Spinn were nicey nice. But from this video one can see that this is a really gorgeously designed product. I&#8217;d be proud to run around with one of those. If you can just for one moment imagine that pretty much all of Apple&#8217;s products don&#8217;t exist this would <strong>really</strong> make you swoon.</p>
<p><a href="http://gizmodo.com/5043819/iriver-spinn-media-player-has-a-great-70s-retro-flair-feels-oh+so+good" target="_blank">link</a></p>
]]></content:encoded>
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		<item>
		<title>John Hodgman rocks</title>
		<link>http://www.matthewling.com/2008/10/22/john-hodgman-rocks/</link>
		<comments>http://www.matthewling.com/2008/10/22/john-hodgman-rocks/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 20:02:46 +0000</pubDate>
		<dc:creator>matthewling</dc:creator>
				<category><![CDATA[America]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[john hodgman]]></category>

		<guid isPermaLink="false">http://www.matthewling.com/?p=110</guid>
		<description><![CDATA[A fantastic interview with &#8220;a PC&#8221; on his new book. I love how in this interview he goes from being the fake expert on fake trivia to really just being himself and expressing some nice opinions and ideas about the upcoming election. Go PC! ahem .. John!
link
]]></description>
			<content:encoded><![CDATA[<p>A fantastic interview with &#8220;a PC&#8221; on his new book. I love how in this interview he goes from being the fake expert on fake trivia to really just being himself and expressing some nice opinions and ideas about the upcoming election. Go PC! ahem .. John!</p>
<p><a href="http://www.youtube.com/watch?v=3tuLCiClb6k" target="_blank">link</a></p>
]]></content:encoded>
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		<item>
		<title>Ballmer is close to becoming the new Withnail</title>
		<link>http://www.matthewling.com/2008/10/22/ballmer-is-close-to-becoming-the-new-withnail/</link>
		<comments>http://www.matthewling.com/2008/10/22/ballmer-is-close-to-becoming-the-new-withnail/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 17:51:08 +0000</pubDate>
		<dc:creator>matthewling</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.matthewling.com/?p=101</guid>
		<description><![CDATA[As he&#8217;s so quoteable
I&#8217;ll bet our ads will be less edgy. But my 85-year-old uncle probably will never own an iPod, and I hope we&#8217;ll get him to own a Zune
He was right about the ads. Not sure about the usability of a Zune over an iPod though, no matter what age.
]]></description>
			<content:encoded><![CDATA[<p>As he&#8217;s so quoteable</p>
<blockquote><p><a href="http://www.usatoday.com/money/companies/management/2007-04-29-ballmer-ceo-forum-usat_N.htm" target="_blank">I&#8217;ll bet our ads will be less edgy. But my 85-year-old uncle probably will never own an iPod, and I hope we&#8217;ll get him to own a Zune</a></p></blockquote>
<p>He was right about the ads. Not sure about the usability of a Zune over an iPod though, no matter what age.</p>
]]></content:encoded>
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		<title>Apple create objects of great beauty</title>
		<link>http://www.matthewling.com/2008/10/15/apple-creat-objects-of-great-beauty/</link>
		<comments>http://www.matthewling.com/2008/10/15/apple-creat-objects-of-great-beauty/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 19:39:55 +0000</pubDate>
		<dc:creator>matthewling</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[oscar wilde]]></category>

		<guid isPermaLink="false">http://www.matthewling.com/?p=49</guid>
		<description><![CDATA[Beauty is a form of genius, is higher, indeed, than genius, as it needs no explanation. It is one of the great facts in the world like sunlight, or springtime, or the reflection in dark water of that silver shell we call the moon.
Oscar Wilde
I think that this is an eerily fitting quote from Wilde. [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Beauty is a form of genius, is higher, indeed, than genius, as it needs no explanation. It is one of the great facts in the world like sunlight, or springtime, or the reflection in dark water of that silver shell we call the moon.</p>
<p>Oscar Wilde</p></blockquote>
<p>I think that this is an eerily fitting quote from Wilde. The words, &#8220;genius&#8221;, &#8220;reflection&#8221; and most strikingly &#8220;silver shell&#8221; definitely echo some of themes of the design of the new MacBook series. Not to mention the phrase &#8220;needs no explanation&#8221;.</p>
<p>It is with this understanding and consideration that Apple creates beautiful, functional solutions &#8230; that work. Wilde would definitely have used a mac.</p>
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